A Brief Timeline of the 1950s

Comparison of Apple and MatsSoft - 1407 Words

Comparison of Apple and MatsSoft on Basis of Various Strategies of Branding Branding and Positioning Strategy of Apple and MatSsoft For many years the product strategy of Apple is involved for creating many innovative products which are aligned with the strategy of â€Å"digital hub† (www.marketingmindscom). The core competence of the company is on delivering the exceptional experience with the user interfaces. The company has the strategy of branding which focuses on the emotions. The brand personality of Apple is about the imagination, lifestyle, innovation, passion through technology. For the sales promotion strategy this company knows what is best. This company uses the short term techniques for persuading the members of the target†¦show more content†¦For example the company reports that almost half of the computer sales are made to the people who are new to the Macintosh, and the sales of the company have been growing since 2006. The efforts of the company have been superb since 2007, when it launched the iPod (Dalrymes 2007). This company has made efforts to make the brand memorable, easily recognizable in the eyes of the end customers. The product has been delivered in superior quality and reliability. The equity of the brand is positive if people are ready to pay more for the branded product than the generic one. This company has high brand awareness and thus has a high market share till date. On the other hand the company MatSsoft is still on the verge of creating new market through rebranding process. The company has redefined their website altogether in a new way, which in future might be creating large brand equity for the company. The product launched by this company is new and thus the company is still in the process of creating huge market for that product (smallbusiness.yahoo.com). Both the companies have been competing in the electronics industry, since a long time and for the marketers the company is also making its presence felt to the rival Google Company in the market of advertising, via the apps business. The similarities could be that both the companies capture high end customers as the products are not sold

Acadamic Misconduct free essay sample

If an allegation arises towards a student and if its proven in an investigation then student has to face penalties under student academic misconduct policy. In this essay we going to discuss in brief about plagiarism, cheating, collusion and academic misconduct procedural process depending on minor or substantial misconduct when allegations arise and appeal for the student.As per ISIS policy Plagiarism is defined as an act of presenting material as ones own without appropriate acknowledgement that constitutes plagiarism, not the intension of the student when doing so, for example when student vomits work in which words or ideas are presented as their own as intentional or unintentional without proper acknowledgment of the original author such as website, other students work, lecture, journal article or book.Cheating is described as any attempt to give or obtain assistance in a formal academic exercise such as examination, without due acknowledgment such as speaking to other students during examination, carrying any information materials such as textbooks, using electronics devices such as mobile, Bluetooth any other items which are prohibited by examination supervisor. We will write a custom essay sample on Acadamic Misconduct or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Collusion is where two or more people engage in plagiarism, cheating or encourage others to do so. According to ISIS Academic misconduct policy there are Minor misconduct and substantial misconduct. A Minor misconduct is determine by the university as a minimal threat to integrity of the student assessment in writing such as lack of referencing or academic requirements. A substantial misconduct is determine by the university as a major threat to integrity such as, when a student repeats minor misconduct activities intentionally, any allegations in the examination and any allegations related to illusion.In the process of investigating the allegations unit teacher, unit coordinator, Dean, school academic committee and student academic committee will be involved. In the first stage of Investigation process and hearing of academic misconduct, If unit teacher or examination supervisor believe that there is any academic misconduct happened, and they have evidence or reasons to support, teacher of the unit will report to unit coordinator with relevant documentation by signed copy or emai l, then with in five working days unit coordinator will send copy of allegation to the Dean.The dean, will advise unit coordinator to do investigation, and then unit coordinator and unit teacher decides to do further investigation, unit teacher will notify the student and invite for meeting in writing by post and email. Student can attend meeting with fellow student or university academic staff member or a student welfare officer. Meeting will be organized between 8 15 working days after on invitation letter dispatch date. Student must respond to the invitation with in seven working days date of dispatch whether he / she will attend the meeting or not.The decision will be made on the allegation even in the student absence. If unit coordinator decides that the allegation is not substantial he / she will dismiss it. Other penalties like refer to academic counseling, student ARQ Eire to re-submit assessment task after re-submission unit coordinator makes a decision on the marks and grades student may get zero marks. Fifth unit coordinator determine its substantial he/ she will be referred to relevant dean for decision.After going through all the process as discussed earlier in which case the unit coordinator will send the invitation letter to student for meeting with dean. After meeting if dean decides its not substantial dean will dismiss the allegation. When dean decides the allegations substantial then dean can penalizes student such as recommend to counseling ask for re-submission of work, if required student has to sit for exam again, dean will decide marks and grades. If dean judges that the allegation very substantial or too serious then dean refers that allegation to SAC (student academic committee).After going all the process as discussed above, student will have meeting with SAC members. After meeting if SAC decides if allegation are true it will take any action of dean penalties or combination of them, or suspend the student from university minimum period of months not more than 12 months, or dismiss the student for minimum of 12 months not more than 24 months in this case student has to apply for readmission or SAC can suspend the student permanently from the university.A student can appeal against the unit coordinators decision when stude nt considers that the decision was made against the procedural fairness or when student not agreeing with allegations or when student considers that there is a substantial new evidence which was not available previously to unit coordinator or when student considers the penalty imposed by unit ordinate was too severe. Student must appeal within 15 days with evidence in writing to dean from the date of the letter advising of unit coordinators decision.

Thomas Stearns Eliot Essays (799 words) - Christian Poetry

Thomas Stearns Eliot Thomas Stearns Eliot was born to a very distinguished New England family on September 26, 1888, in St. Louis, Missouri. His father, Henry Ware, was a very successful businessman and his mother, Charlotte Stearns Eliot, was a poetess. His paternal grandfather established and presided over Washington University. While visiting Great Britain in 1915, World War I started and Eliot took up a permanent residency there. In 1927, he became a British citizen. While living in Britain, Eliot met and married Vivienne Haigh-Wood and at first everything was wonderful between them. Then he found out that Vivienne was very ill, both physically and mentally. In 1930, Vivienne had a mental breakdown and was confined to a mental hospital until her death in 1947. Her death was very hard on Eliot and he died on January 4, 1965. Most of Eliot's works were produced from the emotional difficulties from his marriage. Because of Eliot's economic status, he attended only the finest schools while growing up. He attended Smith Academy in St. Louis and Milton Academy in Massachusetts. In 1906, he started his freshman year at Harvard University studying philosophy and literature. He received his bachelor's degree in philosophy in only three years. Eliot went on to study at the University of Oxford and also at the Sorbonne in Judice 2 Paris. At the Sorbonne, he found inspiration from writers such as Dante and Shakespeare and also from ancient literature, modern philosophy and Eastern mysticism. T. S. Eliot's first poem was The Love Song of J. Alfred Prufrock written in 1915. It is widely recognized as one of Eliot's most brilliant poems. J. C. C. Mays claims that, "It is one of his most approachable poems since it structurally takes fewer risks than some of his later poems. The tone of effort and futility of effort is central in Eliot's poems" (Mays 111). Another poem, The Waste Land was written in 1922 and it contrasts modern society with societies of the past. "The assumption of the mythical method is that our culture and language once had a pervasive meaningfulness which has been lost in our increasingly rational and discontinuous society, but by recovering the lost myth from within our culture, poets can restore mythic unity to literature" (Leavell 146). Eliot converted his religion to Anglo - Catholicism and in 1927, his poetry took on new spiritual meaning. Ash Wednesday was the first poem he wrote after his conversion. It was written in 1930. It is said that it traces the pattern of Eliot's spiritual progress. It strives to make connections between the earthly and the eternal, the word of man and the Word of God and the emphasis is on the struggle toward belief. "Eliot develops independently and begins immediately in all of his works. Ash Wednesday takes place in a world which is all meaningless, and yet is a plea directed toward the infinite, toward a realm that is ultimately unknowable" (Leavell 152). Judice 3 In the poem, A Song for Simeon, a man sees the Incarnation after his birth. After seeing this, the man wishes only for death because he feels now that he is free from sin. In this poem, Eliot used images of Jesus' life such as: the crucifixion, Roman soldiers, and Judas' betrayal of Jesus. I think Eliot used these images because of how important Jesus' life and death are to everyone in the Christian faith. "A Song for Simeon is an essentially interior monologue with the repetition of his prayer for peace, oblivion, and death" (Brooker 101). Other poems Eliot has written are: Portrait of a Lady (1915), Mr. Apollinax (1916), Sweeny Among the Nightingales (1918), and Four Quartets (1943) which he believed to be his greatest achievement. Eliot also wrote the play "Murder in the Cathedral" (1935). It was about the murder of Thomas Becket and was later turned into a film in 1952. Other plays written by Eliot are: "The Family Reunion" (1939), "The Cocktail Party" (1949), "The Confidential Clerk" (1953), and "The Elder Statesman" (1959). "Thomas Stearns Eliot has been considered by many to be the leading American poet of this century. His poem The Waste Land is a summation of the disillusion and fragmentation that was felt by so many people following the first World War. It contained many poetic techniques that changed the face of modern poetry" (Costa 96). Eliot is considered one of the greatest poets and equally one of the greatest critics to ever live even though many were put off by his personality. He received the

Management and Organisational Problems Created When Toyota Motor Sales, Usa, Relied on Its Corporate Customer Information System and Management Decisions Taken to Solve This Problem. Essays

Management and Organisational Problems Created When Toyota Motor Sales, Usa, Relied on Its Corporate Customer Information System and Management Decisions Taken to Solve This Problem. Essays Management and Organisational Problems Created When Toyota Motor Sales, Usa, Relied on Its Corporate Customer Information System and Management Decisions Taken to Solve This Problem. Essay Management and Organisational Problems Created When Toyota Motor Sales, Usa, Relied on Its Corporate Customer Information System and Management Decisions Taken to Solve This Problem. Essay Ambitions and targets are something which everybody owns. But not everyone has the same ambition. To some, becoming a pilot is an ambition, while to some doing Doctorate is an ambition. Similarly owning and driving Toyota Lexus is an ambition of many people. But ambitions of these are not easy to achieve. There are thousands of people who fancy owning a Toyota Lexus, as we all know how costly it is and affording a Lexus is not easy. When we study this case we came to know that they were encountered by a data administration problem, when they started posting cheques equivalent to $400 to the customers who were not eligible or never owned Toyota Lexus. Those cheques were issued to compensate the tyre replacement for Toyota Lexus customers only. The seriousness of this problem can be assumed by this fact that those cheques were send to those customers as well who never owned Toyota Lexus since a while. And the worst part was that they came to knew about this problem when one of the cheques was received by the Auditor of Toyota Motor Sales USA who no longer owned the vehicle. Following is a case study which emphasises on the value of money for the customer services and also on the importance of accurate data administration by keeping it organised in an efficient way. Research and Analysis: Toyota Lexus believed in high customer’s services and satisfaction and in pursue to achieve that they contacted the owners of the vehicle, pick up their vehicle for servicing and provided a courtesy car. And after servicing their vehicle they would wash the vehicle, fill up the fuel and return it to the customers as a good will gesture. Customer service of such intense level was made achievable by the help of Toyota Motor Sale’s Corporate Information System. This system was accessed and processed by Toyota’s call centre in Iowa to provide customers with warranty, roadside assistance, prepaid maintenance etc. This was all done in order to assure high quality customer service, boost up sales and profits and achieve organisational targets. Problems Occurred: But in 1998, Toyota Motor Sales USA (TMS) came across a data administration problem when they started issuing cheques for more that $400 to customers who never owned a Lexus or either they owned it before. This problem is a worst nightmare for any company because nobody would want to throw money like this. Luckily one of the cheques made its way to the Toyota’s auditor who was the previous owner of a Lexus. It was only then when they realised they are facing a failure with Corporate Customer Information System. This was a technical problem which should have been fixed earlier and it occurred because of the overloaded system because information systems have a limited capacity to store the data. If data exceed the provided limit it is obvious that it will crash. Another cause of the problem was the sensitiveness of the software by placing the right data in the wrong place. But unfortunately this was not only the problem they were also dealing with the shortage of time because they wanted minimise the duration of time to solve a particular query. Because the Customer Information System which Toyota Motor Sales USA was working under the principle of logical organisation. ‘Logical Organisation Integrates data from several different locations and is how the user sees the data’. (McLeod, Raymond-Management Information Systems, 1998) The data inside the system was stored in 14/15 different locations across the company and it was used to solve the customer’s query and for that call centre staff members had to open 4 or 5 different application to access the customers details from the database. This process was very much time taking because customer had to wait on the telephone so that call centre staff can access their data before the query is being solved. This was a bad impression for the customers because Toyota Lexus claimed gold plated service. Another problem they had to face was to increase the number of staff because to access the customer’s data was a time taking process so they needed more personnel to assist the customers with their queries. Decisions Taken: Finally, after realising the seriousness of the issue the President of Toyota Motors insisted for a centralised database management, with all customers’ records being stored in a single database. Although it seems to be a very easy task to collect all the records from different locations and then compiling it in a single database, but it was not as simple and easy for Toyota because it involved a series of data management processes. Firstly, they had to collect all the data they wanted because all the data was not accurate which resulted in wrong posting of cheques. The verification of the data was very essential because in order to assure the correct output of the new system which filters out the current information system was needed. The concept of the ‘Garbage in and Garbage out’ can be highlighted in this stage because wrong input produces wrong output. So they needed to store the genuine and verified data in some storage device which could be used as an initial input for the new system, adding some new data’s if needed, enacting the data from any destruction and then finally arranging the data for an easy and friendly access to its users. Another problem which Toyota was facing was that the volume of calls to its call centres was increasing and they didn’t wanted to increase the staff so the started looking for a business intelligence system but it could be either expensive to implement or was not suitable to fit for the company. But then, John Gonzales, the data quality manager for Toyota Motor Sales USA, saw a presentation in a conference which showed Informatica’s data extracting, transforming and loading software. The purpose the software was to pull data from multiple sources and then compiling it into central data warehouse. The representatives of Informatica’s were invited by Toyota Motor Sales USA, to present a proof of test and assure that software fits the company requirements. The representatives presented an abstract model of the software in which they showed the aspects that how can this software cover all the needs of categorising data and relationship between elements of data. Hence they presented a detailed and effective model of the future. And at last, software was executed and Toyota discovered solution to the dilemma. The important factor which influenced Toyota to purchase that software was the friendly usage. It’s very important for any organisation to make sure the user friendliness of any software before purchasing it because if the staffs are having difficulties to use it then it’s not worth while. Another factor which should be taken care of is that employees find difficulties in indulging themselves into any changes which directly affects their way of doing things. And these difficulties can be assisted if the change implemented is fair to everyone and that was suitably considered by Toyota as they introduced software which can handle the complexity of the data with easy access for his employees. So by the end of April 1999, Toyota had their new Informatica’s Power Mart Installed and ready to go. But this was not the end of dilemma; in fact it was the beginning of a new challenge as further six months were assumed to be needed in order to exchange the data as it was necessary to assure the correct output. Further going on, Toyota experienced many discrepancies in the databases relating to the vehicles, motors and addresses. All these discrepancies had to be removed before executing the software. Hence there were millions of records to be checked before entering it into to new system. So in order to rectify that Toyota used outside resources, in some cases the Department of Motor Vehicles was asked for the details and in some cases they called there customers on the phone to remove any possible errors. Hence, upon the successful completion of the project, Toyota enjoyed a data warehouse which can hold data up to 250 gigabytes and this whole project cost them approximately $250 million. But Toyota believes that it was a wise decision and that considerable amount of money was suitably invested. Because of that they avoided extensive call centre operations and their sales rocketed from 750,000 to 1. 7 million vehicles a year. If they wouldn’t have upgraded themselves they would have desperately required more man power to handle customer queries. So concluding, it is understood that new software really helped Toyota to reduce their cost of business and now they pride themselves for being loyal to their customers and that investment was well done. Conclusion: It can be concluded from the above case study, that; Accurate Database Administration is important for an organisation specially when handling multiple and huge data’s Toyota should have monitored the Corporate Customer Information Systems on regular basis. Holding data at 15 different locations was not a good action. Their Corporate Customer Information System was not efficient because it was taking too much time to access the records. There were no checks on the incorrect data which resulted in wrong posti ng of the cheques Before making any changes analysis should be done either these changes are going to fit the organisational needs. Although a considerable amount of $250 million was invested for this project but it was worth while. Results: The decision to introduce a centralised database management system was a wise as it reduced the length of duration to process data. Extra care was taken before the purchase of Informatica’s Power Mart as they ran proof test for it and it was made sure it was easy to use. Less time was taken to answer customer queries when Informatica’s Power Mart was used. Increased customer satisfaction which increased the sales volume. Life made easy for the employees as they no longer needed to open 4 or 5 windows to access data’s. Reduced business cost as they avoided spending money on extension of call centre extensions. $250 Million investment was well don’t by Toyota. Recommendations: Garbage data should be allowed to filter ou t from the system on daily basis. Only useful data should be allowed to enter the Information system. Random checks should be done to avoid any discrepancies Centralised database is a good idea to speed up the data processing. Regular backing up should be assured for the important data’s Back should be saved in a separate location if in case system crashes. Proper staff training should be given to handle complex data’s and usage of system. Data should be prohibited from unwanted access and any other misuse. Detailed analysis should be done before purchasing any new information system. References: Gallagher, Sean Baseline, June 2002 McLeod, Raymond Management Information Systems, 1998 Bibliography: personneltoday. com/Articles/2007/04/10/40089/the-elegant-solution-toyotas-formula-for-mastering-innovation-book. html Gallagher, Sean Baseline, June 2002 McLeod, Raymond Management Information Systems, 1998

Free Essays on A Letter 2 Santa

A Letter To Santa Snowflakes softly falling Upon your window they play Your blankets snug around you, Into sleep you drift away. I bend to gently kiss you, when I see that on the floor there's a letter, neatly written I wonder who it's for. I quietly unfold it making sure you're still asleep, It's a Christmas list for Santa one my heart will always keep. It started just as always with the toys seen on TV, A new watch for your father and a winter coat for me. But as my eyes read on I could see that deep inside there were many things you wished for that your loving heart would hide. You asked if your friend Molly could have another Dad; It seems her father hits her and it makes you very sad. Then you asked dear Santa if the neighbors down the street Could find a job, that he might have some food, and clothes, and heat. You saw a family on the news whose house had blown away, "Dear Santa, send them just one thing, a place where they can stay." "And Santa, those four cookies that I left you for a treat, Could you take them to the children who have nothing else to eat." "Do you know that little bear I have the one I love so dear? I'm leaving it for you to take to Africa this year". "And as you fly your reindeer on this night of Jesus' birth, Could your magic bring to everyone goodwill and peace on earth". "There's one last thing before you go, so grateful I would be, If you'd smile at Baby Jesus in the manger by our tree." I pulled the letter close to me' I felt it melt my heart. Those tiny hands had written what no other could impart. "And a little child shall lead them," was whispered in my ear As I watched you sleep on Christmas Eve while Santa Claus was here.... Free Essays on A Letter 2 Santa Free Essays on A Letter 2 Santa A Letter To Santa Snowflakes softly falling Upon your window they play Your blankets snug around you, Into sleep you drift away. I bend to gently kiss you, when I see that on the floor there's a letter, neatly written I wonder who it's for. I quietly unfold it making sure you're still asleep, It's a Christmas list for Santa one my heart will always keep. It started just as always with the toys seen on TV, A new watch for your father and a winter coat for me. But as my eyes read on I could see that deep inside there were many things you wished for that your loving heart would hide. You asked if your friend Molly could have another Dad; It seems her father hits her and it makes you very sad. Then you asked dear Santa if the neighbors down the street Could find a job, that he might have some food, and clothes, and heat. You saw a family on the news whose house had blown away, "Dear Santa, send them just one thing, a place where they can stay." "And Santa, those four cookies that I left you for a treat, Could you take them to the children who have nothing else to eat." "Do you know that little bear I have the one I love so dear? I'm leaving it for you to take to Africa this year". "And as you fly your reindeer on this night of Jesus' birth, Could your magic bring to everyone goodwill and peace on earth". "There's one last thing before you go, so grateful I would be, If you'd smile at Baby Jesus in the manger by our tree." I pulled the letter close to me' I felt it melt my heart. Those tiny hands had written what no other could impart. "And a little child shall lead them," was whispered in my ear As I watched you sleep on Christmas Eve while Santa Claus was here....

Analysis of The Effects of Globalisation Research Paper

Analysis of The Effects of Globalisation - Research Paper Example According to (Giddens 2001), globalization is "the growing interdependence between different people, regions, and countries in the world as social and economic relationships come to stretch worldwide". The International Forum on Globalization defines it as, "the present worldwide drive toward a globalized economic system dominated by supranational corporate trade and banking institutions that are not accountable to democratic processes or national governments." (Rosenberg 2000) defines "The term 'globalization' after all, is at first sight merely a descriptive category, denoting either the geographical extension of social processes or possibly, as in Giddens' definition, 'the intensification of worldwide social relations'." According to the (World Bank Brief 2000) globalization gained pace in the 1980s and 1990s, with the advancements in information technology, transportation, and global communications. These include improved telecommunications, the Internet and faster world travel, to name a few. These technological improvements enabled people to transport goods, services, and knowledge, faster, farther and more reliably. Governments have also adopted more open policies that allow for closer international economic cooperation. All these factors contribute to globalization. Â  In governance and business, many of today's leaders have lost sight of their visions for their organizations because of globalization. Globalization has proceeded throughout history at a fast pace and with uneven intensity. Many organizations have experienced changes due to globalization. They have realized the acceleration once again late in this century, after almost 50 years of regression. More and more, national economies today integrated into single global markets through trade, finance, production, and a dense web of international treaties and institutions. My research will explore the relationship between the different elements that are associated with the new developments of globalization. Â  My study on this topic uses historical and descriptive analysis, which I considered more of a qualitative research approach to the study of globalization. In using this method, I found that it helps to trace the roots of the research problem and its effect on the present debate about globalization. At the same time, it helps to explore the relationship between the different elements that are associated with the contemporary developments of globalization.