Romeo And Juliet - Violence Essays - Characters In Romeo And Juliet

Romeo and Juliet - Violence Romeo and Juliet, by Shakespeare, is a play which shows how bias prompts raising savagery. Bias prompts brutality appeared in the play when the fighting families, the Montagues and Capulets battle. For each situation, disturbance, battling, wounds and demise happen. Likewise, the preference against the two families never got settled on the grounds that they were adversaries. The preference began in Act one Scene one, when the Capulets and Montague workers stood up to each other. At that point the Capulets workers affront the Montagues. Which lead to a road fight of the two quarreling families. Besides in Act three Scene one, the preference between the families deteriorate. When Tybalt needed retribution with the Montagues, he at that point stood up to Romeo and Mercutio and begun a duel. What's more the preference between families deteriorated, when Tybalt murders Mercutio. Additionally, in Act five Scene three, Tybalt moves Romeo to battle and Romeo slaughters him. Which lead to bias between the families. The road in Verona, an open spot, is the place the bias begins between the two families. In Act one Scene one, Sampson and Gregory hirelings for the Capulets, offended the Montagues workers Balthasar and Abraham by gnawing his thumb at him. This prompts a battle, which includes the Lord's of the two families and the Prince. No passing happened, yet the families mentalities against one another were more awful then previously. Which caused a great deal of preference against the families that lead to savagery. In like habits, another duel between the two quarreling families fire up again in the road of Verona in Act three Scene one. When Mercutio and Benvolio companions of Romeo, are gone up against by Tybalt, who is still bias against the Montagues. Tybalt imagines that they smashed the Capulets ball and realize he needs retribution. Mercutio and Tybalt battle between every others. Presently Romeo shows up attempting to stop the contentions. Tybalt draws his blade and difficulties Romeo. Romeo will not battle and Mercutio stops in to address Tybalt difficulties. Romeo once more, strides in to stop the battling, yet Tybalt wounds Mercutio under Romeo's arm. Mercutio from this activity kicks the bucket from his physical issue and this caused interruption between the families which lead to partiality. Rather than a Capulet slaughtering a Montague, in Act five Scene three, a Montague executes a Capulet as bias prompts savagery. In the Capulets Tomb around evening time, Paris, a youthful aristocrat, brother to the Prince has come to offer his appreciation to his lost Juliet. At the point when he hears the stride of his adversaries Romeo and Balthasar. Paris thinks Romeo has come to befoul Juliet's grave in demonstration of the bias against them. While youthful Romeo was just attempting to see his solitary love dead.. In any case Paris didn't have the foggiest idea so he provokes Romeo to a battle and Romeo executes Paris. This occasion was caused because of preference that lead to savagery which included wounds, passing and interruption. From inspecting Romeo and Juliet, it is clear that the play shows how bias prompts heightening viciousness when the opening fight began by the hirelings, the duel among Mercutio and Tybalt what's more, Romeo and Paris. So it is apparent that Romeo and Juliet, is a play that shows how bias prompts raising brutality between the quarreling families.

Communication Design essays

Correspondence Design papers While searching for two structures to look at for this last paper, I happened upon the New York Worlds Fair Poster planned by Joseph Binder and a banner entitled Victory 1945 by Shigeo Fukuda. In taking a gander at both of these structures and analyzing them, I wish to show exactly how essentially huge scope social issues can impact the aggregate aware of a general public and the subsequent consistently plans and pictures that they are exposed to. In spite of the fact that very little data exists independently about every one of the individual structures that I have decided for this venture, the supporting verifiable setting of each culture gives an abundance of data that can help break down the establishments of each picture. The primary plan is that by Joseph Binder entitled, New York Worlds Fair Poster. Made in 1939, this piece was planned as a primary concern with the occasions. Amidst the past World War, this plan endeavored to show Americas grasp of innovation, innovation, and its worldwide force. In this arrangement there is a little cityscape of New York City in the lower left hand corner, the huge trylon and perisphere (tokens of the Worlds Fair) in yellow taking up the closer view, irregular bright lights put against a dim naval force blue sky, a journey transport in red at the lower right and red biplanes in the upper left hand corner. The most perceptible thing about this plan is its solid geometric figures, which are all around unmistakable. The planes indicating Americas quality in air, the boat additionally demonstrating our quality via ocean, and the cityscape symbol as an image of our populace and size. Meggs states that, .. world occasions would before long power the United States to thro w away its impartiality, conventionalism, and provincialism; the new grasp of pioneer configuration was a piece of this procedure. Second on the rundown of plans is Victory 1945 by Shigeo Fukuda. In correlation with the Worlds Fair Poster, this one if ... <!

Catholic Charities Helps Oklahoma Resident Pay Off Payday Loans - OppLoans

Catholic Charities Helps Oklahoma Resident Pay Off Payday Loans - OppLoans Catholic Charities Helps Oklahoma Resident Pay Off Payday Loans Catholic Charities Helps Oklahoma Resident Pay Off Payday LoansInside Subprime: September 16, 2019By Lindsay FrankelFaith-based nonprofit Catholic Charities of the Archdiocese of Oklahoma City has been serving residents of Enid, Oklahoma with a range of social service programs since 1997. Last year, 877 people, 89 percent of whom were not Catholic, received services in Enid. In a press release, the organization shared the story of Susan, a Catholic Charities client, who found herself in hard times financially.  Due to mental health issues resulting from a life of trauma, Susan found it difficult to keep a job. She knew she needed help with her finances, since she was behind on rent and utilities, and was deep in debt from payday loans. Payday loans in Oklahoma carry an average APR of 391 percent, making it difficult for borrowers like Susan to get ahead of the payments.  Susan was surprised by the impact that Catholic Charities had on her financial situation. As a non-Catholic, I was unsure of how Catholic Charities might be able to help me. What they did from here forward changed my life forever,” she said. The organization provided emergency assistance for utilities and rent, allowing Susan to pay her bills so that she could focus on repaying her payday loans.  Payday loans are a big problem for Oklahomans, according to analysis from Pew Charitable Trusts. The state has the highest payday loan usage rate in the nation; one in eight adults in Oklahoma has borrowed from a payday lender. Nick Bourke, director of consumer finance at Pew, said that “may have something to do with the fact that there are a lot of people living paycheck to paycheck in Oklahoma and not a lot of other programs set up in Oklahoma to help people be financially successful.”Often, Enid payday loans trap borrowers in debt, forcing them to renew their loans. People like Susan frequently require assistance getting out from under payday loan debt.  In addition to providing financial assi stance, Catholic Charities also helped Susan learn healthy financial habits. The counselor and case manager helped her recognize how to be a good employee, how to set a budget, and how to maintain healthy relationships.  Establishing goals and getting out of debt set Susan on a positive path, according to the press release. She now has a savings account and a steady job at which she was recently promoted.  Susan is not the only Enid resident who has benefited from the services offered by Catholic Charities. Now celebrating 22 years of service in Enid, the group has become an integral part of the community. Deacon Tony Crispo of St. Francis Xavier Catholic Church said the organization makes a real difference in the financial lives of residents.  â€œEvery day they work to help people pay their bills and counsel them on how to manage their money and live a better life,” he said.Learn more about payday loans, scams, and cash advances by checking out our city and state financial guides , including Oklahoma, Oklahoma City, Chicago, Illinois, Florida, and Texas.Visit OppLoans on YouTube | Facebook | Twitter | LinkedIn

Coca-Cola Great Britain Industry Analysis - Free Essay Example

Sample details Pages: 10 Words: 2895 Downloads: 7 Date added: 2017/06/26 Category Marketing Essay Type Research paper Level High school Did you like this example? Coca-Cola, Great Britain Industry Analysis Summary The following is a survey of the soft drink industry from the perspective of the company Coca-Cola, Great Britain outlining the various industry environment forces and competition climate. It evaluates the companyà ¢Ã¢â€š ¬Ã¢â€ž ¢s capacity in term of its competitiveness and competencies, and offers some recommendation for medium-long term strategies. Table of Content Company Background Coca Cola, Great Britain (CCGB) Soft Drink Industry and Key strategic Issues EPISTLE Analysis Environmental impacts Psychological impacts Institutional Political impacts Social impacts Technological impacts Legal impacts Economic impacts Porters Five Forces Rivalry Threats of substitutes Buyers power Threats of entry Suppliers power Evaluation Analysis of Key Activities Competencies and competitiveness Comparisons Positioning Critical Success Factors Recom mendations References Appendices Invented on 8th May 1886 by Dr. Don’t waste time! Our writers will create an original "Coca-Cola: Great Britain Industry Analysis" essay for you Create order John Styth Pemberton in Atlanta, Georgia, USA, Coca-Colas inventor did not realize the name Coca-Cola would one day take over the world by storm. Coca-Cola was sold as soda fountain in Jacobs Pharmacy in Atlanta with annual rate of sales amounting to $50 compared to todays average consumption rate of more than one billion drinks per day in 200 countries. Thus Coca-Cola had a humble beginning but robust current success (Canadean 2004). Coca-Cola first came to the United Kingdom in 1900 when Charles Candler brought the syrup on a visit to London. Soon the UK also began regular soda fountain sales at various locations including Selfridges and The London Coliseum. More than a century later, Coca-Cola is still celebrated as a historic favourite soft drink in the UK endorsed by public, celebrities and athletes alike (Canadean 2004). With the acquisition of Cadbury Schweppes plc in 1999, Coca-Cola has increased its product range in Britain and elsewhere to include Coca-Cola, Diet Coke , Coca-Cola Cherry, Fanta, Sprite, Lilt and Five Alive as well as Dr. Pepper, Oasis, Kia-Ora and Malvern water to name a few. The Coca-Cola brand thus became the focus for CCGBs operations for product innovation, business efficiency and future development as it increased diversification and niche markets for the health conscious groups and athletes (Canadean 2004). In 2004, Coca-Colas market share in the carbonated soft drinks category in the UK had been 45.3 percent while in the non-alcoholic beverages it has a share of 9.9 percent (Canadean 2004). The company in the UK operate at two levels: Coca-Cola Great Britain (CCGB) is the marketer for The Coca-Cola Company brand to consumers and to protect its trade marks in the UK. On the other hand, the operational level is handled by Coca-Cola Enterprises Ltd. which is the local bottler responsible for the manufacturing, distribution, sales and trade marketing of CCGB. These two partnering organizations is a system which has been c reated to further the companys strategy locally in the UK along with its 5000 employees in Great Britain (CCGB Website 2005). The food and drink manufacturing industry in the UK has a turnover of  £66bn, accounting for 14.8 percent of the total manufacturing sector. It employs some 500,000 people which represent 13.7 percent of the manufacturing workforce in the UK. Exports in 2004 account for  £9.7bn while imports came to about  £21.9bn. It is the largest spending category among industries whereby consumerà ¢Ã¢â€š ¬Ã¢â€ž ¢s expenditure in food and drink came to  £147.7bn. In 2003-4 the average gross weekly household income had been  £570 out of which  £418 had been the average household expenditure. Of this  £43.50 was on food and non-alcoholic drinks (Food and Drink Federation 2005). More narrowly, soft drink consumption in 2004 account for sales of  £11 billion out of which  £1.6 billion had been VAT revenues. The soft drinks industry employs about 20,000 people. Consumption average per person in the UK during 2004 had been 229 litres. According to the British Soft Drink Association the average has fallen from 96 litres per head to 82 litres since 1984 due to the rise in demand for bottled water and low calorie drinks. (Euromonitor Report 2004). According to a Euromonitor report on soft drink industry, 2004 had been a year categorized by rising interest rates, reduced sales, and decreased optimism from the consumers. Manufacturers in an attempt to salvage their performance increased spending in promotions, sponsorship and discounted products. One of the reasons for the decreased sales in soft drinks had been perhaps due to the fear of child and adult obesity in the UK forcing many consumers to forego their regular sugar carbonates in-take and instead opts for diet carbonates, fruit juices and bottled water. Soft drink manufacturers continue to create variety in the diet category so as to offer to this niche market. Alternatively, the sports or energy drinks category have also increased in its popularity due to the special events such as Euro 2004, Wimbledon and Olympics. These events helped marketers to exploit opportunities in salvaging their sales levels which they have managed to secure functional drinks market of about 83 percent in 2004. This niche market along with the diet market seem to have gained support from consumers as there is a growing number of sports drinks available in vending machines along with diet drinks (Euromonitor Report 2004; British Soft Drink Association 2005). As a mature demand market, soft drinks are lagging in innovation and brand categories as opposed to other industries. The mature product types have concentrated on brand extension whereas consumers are looking for innovations so that they can have more products to choose from. Nevertheless, the soft drinks industry is considered to be one of the most successful despite its temporary downturn. The future is inherent in product category like fruit/vegetable juices which has grown 4 percent in 2004 as opposed to bottled water by 9 percent and carbonates 3 percent. Health consciousness will drive consumers to more healthy options which create more opportunities for the soft drinks players (Euromonitor Report 2004; British Soft Drink Association 2005) Environmental impacts The soft drinks industry in the previous years has experienced a decrease in sales growth due to the adverse effects of the natural environment. Bad weather experiences as well as global climate changes have had a great impact on the local consumers. Summer sales have not increased due to decreased sunny days, a factor critical for an industry which relies on seasonal sales. For the year 2001 for example, industry saw a decrease in consumption level in the UK (Britvic Soft Drink Category Report 2003). The British Soft Drinks Association (2005) has also predicted that the climate change would continue to impact industries as far as 2010. Psychological impacts Recent debates on public health have given rise to the fear of obesity among children and adults especially women. This has given rise to a change in the perception of consumers that soft drinks with high sugar content is harmful for health forcing many to eliminate soft drinks from their average in-take and some turning to fruit juices, diet drinks and bottled water. This psychological fear has given rise to a new trend in the industry. According to Christopher Banks President of British Soft Drinks Association, Over the past twenty years, while overall consumption of soft drinks has risen by 129 percent, the total added sugar content of those drinks has barely increased at all. Growth in diet drinks, demand for low calories, no added sugar drinks, and bottled waters thus have replaced the growth of normal soft drinks (British Soft Drinks Association 2005). Institutional Political impacts The government in the interest of the consumers have enforced stricter regulations on soft drinks industry. Accurate and meaningful labelling information to construct a balanced diet has been mandated. Information such as nutrients, calories and health values allow consumers to have better choices in constructing a balanced diet. Association and exports to the European Union have also subjected the industry to restrictive approaches to nutrition and health claims in foodstuffs by manufacturers (British Soft Drinks Association 2005). Social impacts The UK society as discussed earlier is undergoing a social change as more and more consumers are becoming health conscious, shopping only for healthy options and disregarding those that might contribute to an unbalanced diet. This wave of social change is expected to have a greater impact on the kind of products soft drinks manufacturer sells in the coming years. Technological impacts Mandates from the EU and the British government to reduce pollution in manufacturing processes have forced many soft drinks companies to watch their CO2 emissions quota so as to sustain the greenhouse effect within their operating environment. Consequently, firms are trying to focus on sustainable strategies and technologies that support this regulation. Apart from that the government have also developed a movement for improving the skills and productivity levels of those working in the industry to support superior service and sustain competition (British Soft Drinks Association 2005). Legal impacts Apart from the mandates from the UK government and EU for green environment, it has also been observed that the industry is also affected by the new law Part III of the Disability Discrimination Act enforced in October 2004 (British Soft Drinks Association 2005). According to this law all service providers in the private, public and voluntary sectors must comply with the industry guidelines for vending machines to meet the specifications of the Act (British Soft Drink Association 2005). Economic impacts At the present the soft drink industry is highly sensitive to the environmental changes but this would also have a negative economic impact on the industry as companies in the industry are forced to reduce their production of normal colas and concentrate on alternatives to compete with consumer spending share. Rivalry There is intense competition among the top soft drinks companies which compete at all levels such as pricing, product categories, supply chain, locality for distribution as well as substitutes. Furthermore, rivalry also stem from new entrants which create a highly competitive environment for operation. Threats of substitutes The soft drinks industry is a mature industry that is categorized by strong growth rates at over 5 percent in value, and it is constantly changing as consumer behaviour changes. Consumers today readily substitute soft carbonated drinks for healthier alternatives like bottled waters, fresh juices from fruits and vegetables and hot drinks etc. Companies within the industry have to keep up with these changing tastes (Britvic Soft Drink Category Report 2003). Buyers power As a result consumers have a high buying power over the sellers. They are the price dictators who demand soft drinks producers to cater to their changing needs such as low calorie drinks, flavoured diet drinks and the new wave choices for fruit juices and bottled water. Threats of entry As a result of the high level of substitution, the soft drinks industry is not only threatened by the entry of carbonated category but also from others such as hot drinks, fruit juice makers, yoghurt and bottled water producers. A new category entry to the current categories is energy drinks which have perked the interests of athletes and young consumers. This is evident from the replacement of Sunny Delight by Red Bull (Britvic Soft Drinks Category Report 2003). Suppliers power One of the most important aspects of the soft drinks operation is its bottling. The associated bottling industry is considered to have significant power over the soft drinks syrup industry. It tends to affect the soft drink manufacturers in terms of agreements for retailing, distribution and area growth. Analysis of Key Activities CCGBs is perceived to be a successful industry leader with high volume growth in the carbonated as well as still drinks category. It heads up the brands it produces. It is continuously innovating brands with recent inclusions like Diet Coke with Lemon/Vanilla, Coke Zero, Sprite 3G, Lilt, Five Alive, Coca-Cola Cherry and its premium juice brand Oasis Fusion (Production problems delay 2005; Britvic Soft Drinks Category Report 2003; Coca-Cola Adds New 2005). The company is also actively engaged in marketing campaigns that is based on the concept of think global, act local. Successful campaigns include I Wish in 2004 created in the UK and exported to other markets (Brandfame: Coca-Cola 2005); and digital media through its iCoke campaign (Coca-Cola adds new strand 2005); CCE the foundation to the companys success on the other hand have been observed to have faced problems with smaller bottlers who supply to the company to meet market demand. Working in conjunction with a supply chain that has its own cultures, processes and ways of doing thing is difficult as it means trying to improve the efficiency of bottlers in order to respond to the consumers (Theodore 2005). Competencies and competitiveness CCGBs most competitive competency is perhaps its Coca-Cola system that innovates constantly to keep up with the business trend and consumer needs. CCGBs supply chain is consistent with the parent company which has spent much of its time in creating strategic alliances and product extensions and packaging to continue to sustain the interests of niche markets (Theodore 2005; Britvic Soft Drinks Category Report 2003). Comparisons Despite these facts it is Pepsi which gain through double digit growth in value and in volume as compared to CCGBs performance. Although Coca-Cola may boost its sales with every new product launch the fact remains that these new brand launches do not help it sustain growth rate. For this reason the shelf life for Coke products is slowly decreasing to be replaced by Pepsi and Robinsons two of its rivals in the UK soft drink industry (Britvic Soft Drinks Category Report 2003). Positioning Fizzy drinks sales according to the survey by Britvic Soft Drinks Category Report (2003) have started to dwindle to be replaced by still drinks such as fruit juices accounting for 75 percent of the UK household drinks consumption. This therefore has positioned the soft drinks company like Coca-Cola to the third subcategory instead of the first. Critical Success Factors Coca-Cola however, has an upper hand over its rivals such as Robinsons which focuses on fruit juices as well as PepsiCo which focuses on the young generation soft drink consumers. Coca-Cola through its product extensions have access to both type of consumers as well as many in between such as health conscious women and children, young individuals, working individuals as well as sports athletes etc. This deep penetration into the various market categories not only places CCGB at a critical strategic position but also allows it to explore niches within them. Apart from the above, CCGB along with its parent company have sustained its supply chain by forming strategic alliances with the local bottlers which rivals put in the secondary category of business strategy. Bottlers as mentioned earlier, play an important role in dictating the flow of distribution as well as allow the company to become responsive to consumer needs. Given the above discussion it is concluded that the compa ny is expected to grow in the next five years albeit at a slower rate as compared to rivals such as PepsiCo. To resolve it needs to take the following steps: Direct its strategy towards branding by concentrating its campaign towards younger generation who are brand conscious and the major soft drinks drinkers. Even they too are becoming health conscious which is the more reason why Coca-Cola should follow its competitors suit by capturing the young crowd to dominate its products (Vignali 2001). Once established, it should concentrate on maintaining a consumer base to sustain growth in the long term (Lynch 2005; Thomson 2005). Secondly, CCGB should also concentrate on product innovation as it can be observed the environmental change, legal mandates and social change are directing the flow of the soft drink industry towards healthier diet and liquid in-take (Lynch 2005; Thomason 2005). Diversification to hot drinks and such other substitutes would prevent the company from produc ts dying out due to maturity in the market. To sustain, products flavouring strategies would no longer help as this is only for short term satisfaction for the consumers. Lastly, CCGB should try and explore what is essentially important to the British culture. Uniqueness in product differentiation can be created through this aspect. Thompson, J. L. 2005, Strategic Management: Awareness, Analysis and Change, Thomson Learning. Vignali, C. 2001, Virgin Cola, British Food Journal, Vol. 103, No. 2, p. 131-145. Author not available, Oct 2005, Business: In hot water; Coca-Cola, The Economist. London: Vol.377, Iss. 8447; pg. 78 Theodore, S. Oct 2005, Playing to win, Beverage Industry. New York: Vol.96, Iss. 10; pg. 28. Author not available, Sep 2005, Brandfame: Coca-Cola. Marketing. London: pg. S18. Author not available, Jul 28, 2005, Coca-Cola adds new strand to Zero brand to reach youngsters, New Media Age. London: pg. 3. Author not available, Jul 7, 2005, Producti on problems delay launch of Oasis fruit juice, Marketing Week. London: pg. 6 Author not available, 2003, Britvic Soft Drinks Category Report 2003, Online accessed on 30-11-2005 available at: https://www.britvic.com/NR/rdonlyres/eplx7e5fmarisw473ahhvfwuvnmf5fitybfzvt23molleocuamqyuxbz5ikbtlqu5rrg2lti2zj5olkmzitf2qm7xgf/category+report+2003.pdf Author not available, 2004, Company Background: Coca-Cola Great Britain. Canadean. Author not available, 2005, Company Structure, Coca-Cola Great Britain Website, Online accessed on 30-11-2005 available at: https://www.coca-cola.co.uk/citizenship/about_us/cocacolaenterprises.html Author not available, 2005, Industry Statistics Food and Drink Federation. Author not available, 2004, 2004 sales à ¢Ã¢â€š ¬Ã‹Å"Armageddonà ¢Ã¢â€š ¬Ã¢â€ž ¢ Euro Monitor, Online accessed on 30-11-2005 available at: https://www.euromonitor.com/Softdrinks Author not available, 2005, British Soft Drinks Association Annual Report 2004-2005, Online access ed on 30-11-2005 available at: https://www.britishsoftdrinks.com/htm/sv/PDFs/AnnualReport2005.pdf Lynch, R. 2005, Corporate Strategy. Prentice Hall. Soft drinks range comprise of: Carbonated drinks 46% Still and dilutable drinks 29% Bottled waters 15% Fruit juices/nectars 10% And classified according to balance diet as: Regular 27% Low/zero calorie 49% Bottled water 15% Fruit juices 9% Source: British Soft Drink Association Source: Britvic Soft Drink Category Report 2003 Source: Britvic Soft Drink Category Report 2003 Source: Britvic Soft Drink Category Report 2003 Source: Britvic Soft Drink Category Report 2003

Are Dress Codes Unfair - 1084 Words

Are Dress codes Unfair to Girls? Synopsis: â€Å"Are Dresscodes Unfair to Girls† is a podcast episode produced by CBC’s The Current. Its aim was to explore the gender inequality involved in the public school system regarding dress codes through interviews with students, parents, and school administrators. Multiple sides of the debate were argued, showing the complexity of a relatively important issue. For many elementary and middle school students, the possibility of being dress coded looms as an ever-present threat. Shorts must reach the mid-thigh and be no shorter. Tank top straps must be at least two inches wide. Anything less means the the inevitable trip to the principal’s office in which talk of appropriate clothing choices is thrown about. Though a once accepted reality of public schooling, the traditional values are being challenged. Girls across Canada are questioning the necessity for such rules, as well as the reasons behind dress codes. While they are not without their place, dress codes still hold strong connotations of gender inequality at a time when these values are being strongly challenged. A common theme in the discussion is that dress coding promotes victim shaming amongst girls. Students in question are made to feel ashamed for questioning the decisions of their teachers. Tallie Doyle, a fourteen year old dress coded for wearing a tank top that showed her bra straps, is a notable example in this regard. After being taken to the principal’s office, TallieShow MoreRelatedThe Importance Of School Dress Codes1132 Words   |  5 Pages Every school has a dress code in their extensive school handbook. There are mountains upon mountains of dress code lists that go on and on forever, and many people are wondering why. Many schools believe that school dress codes help the environment of the school. 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Ethos, Pathos, Logos, And Rhetorical Devices - 914 Words

Have you ever had felt like your fingers are weak? Well Finger Flexors can help with that. Finger Flexors are used by many musicians around the world. They help strengthen finger muscles so that musicians are able to play or learn their instruments with ease. New musicians’ fingers get exhausted from playing their instruments for a length of time. Our company has produced Finger Flexors to improve the endurance of your fingers in order to play long pieces of music with ease. All ages of musicians can use Finger Flexors to improve their performance levels. Our company uses ethos, pathos, logos, and rhetorical devices to make sure learning musicians believe that they will be 100 percent confident with our product. In our commercial we used ethos, pathos, logos, and rhetorical devices to convince our audience that our product will provide them with improvement in their musical performances. Ethos is used to show credibility in our company. 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Need of IT in Telstra an Australian Telecommunication Company

Question: Discuss about the Need of IT in Telstra an Australian Telecommunication Company. Answer: Introduction Information technology becomes necessary in business as it has an important role for fulfilling the present demands of customers and updated the technology used in the business organization. IT allows organizations to have paperless job and depending on the digital databases, the organization can easily and safely store data and retrieve them as well. On the other hand, development of IT helps telecom business through reducing labour productivity and economic development and detects the indices as well as indicators to measure the development. Present study deals with the impact of IT on business performance of Telstra, a telecommunication organization at Australia. Need of IT in Telstra Drnevich and Croson (2013) stated that as IT and telecommunication is continuously evolving in several industries, understandably are facing high level of threat of obsolescence. In addition, deregulation as well as a host of the regulation of the Government across the world has intensified with competition in the players as well as heightened requirements for gaining better competitive edge as well as stronger protection of the intellectual property (Telstra.com.au 2017). Opportunity has worked with wide strategic business research provider of service as well as telecom industry intelligence service provider across Australia in the particular area of strategic profiles of business research. In Telstra, it is important to deliver exhaustive customer as well as competitive intelligence report along B2B marketplace evaluation reports on the periodic basis. In addition, several landscaping analysis as well as license detection services required for the organization that needs IT in the business of the organization. Ranking for telecom major as well as license analysis are required to fulfil in technology. Thus, it becomes necessary for Telstra to adopt IT in their business. Importance of IT for business survival Chae, Koh and Prybutok (2014) stated that it is difficult to imagine that any types of business are not benefitted from digitalized revolution like Telstra. Use of computers for recording productivity and financial planning as well as research on the technical issues are required for development of IT and implementation in the telecom sector. Schwalbe (2015) asserted that at present days, formula to get success in business of telecom industry becomes simple. It drives innovation with adoption of information technology in the business. Thus, it is requires to set up the ideas and deploying the business strategy in Telstra to survive in the business. Required field for applying IT in Telstra Piotrowicz and Cuthbertson (2014) mentioned that success of every business depends on some specific factors such as effective cost analysis, e appropriate planning, suitable design, updated equipments, installation as well as training. Selection of proper technology and future vision helps to get accurate analysis for the organization. Information technology can provide ample scopes to analyze specific data as well as plan for business journey of Telstra (Telstra.com.au 2017). Adopting IT in the business of the organization acts an important role through providing several tools that are able to solve complicated issues as well as plan scalability of the business. Digital marketing is one of the great tools used by Telstra promote products as well as services of the organization to the global market sitting comfort at office. On the other hand, cloud computing as well as modern communication enables to develop a global organization that can be able to manage virtual offices across the world. Use of IT in Telstra Telstra uses IT in several ways like to ease work for employees and fulfilling demands of the customers and suppliers. Speed as well as accuracy is major factors for making correct decision for the business of the organization (Orlikowski et al. 2016). Every successful enterprise like Telstra needs to go through market research procedure that enables the management of the organization in order to make appropriate decision. With the help of IT, Telstra can achieve effective market research in several methods through online surveys, blogs, and forums along with using WWW. At present, the company has started to use big data and Google Analytics as well as Microsoft CRM Dynamics (Telstra.com.au 2017). These are effective tools in order to extract useful information that can have impact on the process of decision making (Lee et al. 2014). The online tools used by Telstra not only offer real time responses from the best possible audience but also makes sure accuracy of the data by reducing risks of human errors. Marketing is one of the major segments of any kind of business organization like Telstra. The management of the organization can be enabled through identifying target audience and observe their trends as well as requirements (Trainor et al. 2014). Adoption of IT can be helpful to the organization as it covers public relation, promotion and sales as well as advertising that subsequently impact on development of the business. Benefits of using IT in Telstra Implementation of IT in the business of Telstra provides several advantages. It helps to make efficient decision making process and marketing as well as progress in the business development can be achieved for using IT in the organization. Schryen (2013) commented that digital marketing and web marketing have been opened a global market for the organization. On the other hand, search engine optimization, pay per click, discussion forum and social media marketing helps the organization to increase brand value of the particular organization in the market along with across the world. Higher level of customer satisfaction is one of the key factors for success that cannot be achieved without real time process for customer service. Success of Telstra depends on understanding requirements of the customers requirements, trends and behaviour as well as level of satisfaction (Gelenbe and Caseau 2015). Effective communication is one of the best tools used in order to comprehend demands, issues as well as their solutions. Internet technology enables the staffs of Telstra to communicate with the customers effectively. In addition, adoption of the technology in Telstra helps to resource management that is considered as vital role in success of the business (Telstra.com.au 2017). It is difficult to manage the resources manually. Hence, use of IT in the business of Telstra helps to manage the resources efficiently (Bloom et al. 2014). It improves flexibility of the organization through adoption of any type of situations. On the other hand, understanding demands of the custome rs through effective communication allows the organization to increase revenue of the organization. In addition, as implementation of IT can reduce manual process that helps the organization to reduce cost of labour. Risks for implementing IT in Telstra Tong, Tak and Wong (2015) stated that there are several advantages for using IT in Telstra. However, it brings some limitation in business of the organization. There are several general threats for implementing IT in the business organization. Hardware and software failure like power loss and data corruption can occur for implementing IT in Telstra. In addition, there are scopes to entry for malware that are designed for disrupting operation of the systems in the organization. Viruses can affect overall data security and confidentiality of the business organization. Moreover, human generated errors for wrong processing of data and careless disposal of data can occur that are considered as threats for the organization (Laudon and Laudon 2013). Criminal IT threats are common risks to implement IT in Telstra. In addition, overreliance on security monitoring software can be disrupted in their service and considered as a great risk for implementing IT in the organization (Telstra.com.au, 2017). On the other hand, outpace security is one of the great issues considered in business of the organization. Maintenance and monitoring IT As stated by Gatautis (2015), it is important to have proper maintenance of IT and its application in business of Telstra. The organization follows some measures to maintain the system. They install anti-virus in order to secure the system. In addition, development network follows appropriate protocol that is ensured by the organization. However, maintenance consists of software changes and hardware changes as well as network changes and patches, fixes and cabling. Moreover, mandatory maintenance and monitoring requires to compromise with safety and security of data of the organization, elevates probability for unexpected outage more than 5 % (Lucas et al. 2013). Furthermore, monitoring cloud services can be helpful for the organization to reduce the risk associated with adopting IT in business of the organization. Conclusion From the above discussion, it can be concluded that current business organization needs to adopt changes in order to gain competitive advantages in the business and retain with respective position. As information technology allows organizations to adopt its applications, it becomes one of necessary factors considered for getting success in the market. However, it is required to select the field where IT is needed and analyze the market level competency to survive in the business. There are various advantages for implementing IT in the business. Thus, management of the organization needs to use the technology in effective way. On contrary, risks are also associated with implementation of IT in the business organization. Therefore, it is required to take proper measures in order to minimize the errors and generate risks free applications. References Bloom, N., Garicano, L., Sadun, R., and Van Reenen, J. (2014). 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K., El Sawy, O. A., and Weber, B. W. (2013). Impactful Research on Transformational Information Technology: An Opportunity to Inform New Audiences.Mis Quarterly,37(2), 371-382. Orlikowski, W. J., Walsham, G., Jones, M. R., and DeGross, J. (Eds.). (2016).Information technology and changes in organizational work. Springer. Piotrowicz, W., and Cuthbertson, R. (2014). Introduction to the special issue information technology in retail: Toward omnichannel retailing.International Journal of Electronic Commerce,18(4), 5-16. Schryen, G. (2013). Revisiting IS business value research: what we already know, what we still need to know, and how we can get there.European Journal of Information Systems,22(2), 139-169. Schwalbe, K. (2015).Information technology project management. Cengage Learning. Telstra.com.au. (2017).Telstra - mobile phones, prepaid phones, broadband, internet, home phones, business phones. [online] Available at: https://www.telstra.com.au/ [Accessed 21 May 2017]. Tong, C., Tak, W. I. W., and Wong, A. (2015). The Impact of knowledge sharing on the relationship between organizational culture and Job satisfaction: The perception of information communication and technology (ICT) practitioners in Hong Kong.International Journal of Human Resource Studies,5(1), 19. Trainor, K. J., Andzulis, J. M., Rapp, A., and Agnihotri, R. (2014). Social media technology usage and customer relationship performance: A capabilities-based examination of social CRM.Journal of Business Research,67(6), 1201-1208.