Need of IT in Telstra an Australian Telecommunication Company

Question: Discuss about the Need of IT in Telstra an Australian Telecommunication Company. Answer: Introduction Information technology becomes necessary in business as it has an important role for fulfilling the present demands of customers and updated the technology used in the business organization. IT allows organizations to have paperless job and depending on the digital databases, the organization can easily and safely store data and retrieve them as well. On the other hand, development of IT helps telecom business through reducing labour productivity and economic development and detects the indices as well as indicators to measure the development. Present study deals with the impact of IT on business performance of Telstra, a telecommunication organization at Australia. Need of IT in Telstra Drnevich and Croson (2013) stated that as IT and telecommunication is continuously evolving in several industries, understandably are facing high level of threat of obsolescence. In addition, deregulation as well as a host of the regulation of the Government across the world has intensified with competition in the players as well as heightened requirements for gaining better competitive edge as well as stronger protection of the intellectual property (Telstra.com.au 2017). Opportunity has worked with wide strategic business research provider of service as well as telecom industry intelligence service provider across Australia in the particular area of strategic profiles of business research. In Telstra, it is important to deliver exhaustive customer as well as competitive intelligence report along B2B marketplace evaluation reports on the periodic basis. In addition, several landscaping analysis as well as license detection services required for the organization that needs IT in the business of the organization. Ranking for telecom major as well as license analysis are required to fulfil in technology. Thus, it becomes necessary for Telstra to adopt IT in their business. Importance of IT for business survival Chae, Koh and Prybutok (2014) stated that it is difficult to imagine that any types of business are not benefitted from digitalized revolution like Telstra. Use of computers for recording productivity and financial planning as well as research on the technical issues are required for development of IT and implementation in the telecom sector. Schwalbe (2015) asserted that at present days, formula to get success in business of telecom industry becomes simple. It drives innovation with adoption of information technology in the business. Thus, it is requires to set up the ideas and deploying the business strategy in Telstra to survive in the business. Required field for applying IT in Telstra Piotrowicz and Cuthbertson (2014) mentioned that success of every business depends on some specific factors such as effective cost analysis, e appropriate planning, suitable design, updated equipments, installation as well as training. Selection of proper technology and future vision helps to get accurate analysis for the organization. Information technology can provide ample scopes to analyze specific data as well as plan for business journey of Telstra (Telstra.com.au 2017). Adopting IT in the business of the organization acts an important role through providing several tools that are able to solve complicated issues as well as plan scalability of the business. Digital marketing is one of the great tools used by Telstra promote products as well as services of the organization to the global market sitting comfort at office. On the other hand, cloud computing as well as modern communication enables to develop a global organization that can be able to manage virtual offices across the world. Use of IT in Telstra Telstra uses IT in several ways like to ease work for employees and fulfilling demands of the customers and suppliers. Speed as well as accuracy is major factors for making correct decision for the business of the organization (Orlikowski et al. 2016). Every successful enterprise like Telstra needs to go through market research procedure that enables the management of the organization in order to make appropriate decision. With the help of IT, Telstra can achieve effective market research in several methods through online surveys, blogs, and forums along with using WWW. At present, the company has started to use big data and Google Analytics as well as Microsoft CRM Dynamics (Telstra.com.au 2017). These are effective tools in order to extract useful information that can have impact on the process of decision making (Lee et al. 2014). The online tools used by Telstra not only offer real time responses from the best possible audience but also makes sure accuracy of the data by reducing risks of human errors. Marketing is one of the major segments of any kind of business organization like Telstra. The management of the organization can be enabled through identifying target audience and observe their trends as well as requirements (Trainor et al. 2014). Adoption of IT can be helpful to the organization as it covers public relation, promotion and sales as well as advertising that subsequently impact on development of the business. Benefits of using IT in Telstra Implementation of IT in the business of Telstra provides several advantages. It helps to make efficient decision making process and marketing as well as progress in the business development can be achieved for using IT in the organization. Schryen (2013) commented that digital marketing and web marketing have been opened a global market for the organization. On the other hand, search engine optimization, pay per click, discussion forum and social media marketing helps the organization to increase brand value of the particular organization in the market along with across the world. Higher level of customer satisfaction is one of the key factors for success that cannot be achieved without real time process for customer service. Success of Telstra depends on understanding requirements of the customers requirements, trends and behaviour as well as level of satisfaction (Gelenbe and Caseau 2015). Effective communication is one of the best tools used in order to comprehend demands, issues as well as their solutions. Internet technology enables the staffs of Telstra to communicate with the customers effectively. In addition, adoption of the technology in Telstra helps to resource management that is considered as vital role in success of the business (Telstra.com.au 2017). It is difficult to manage the resources manually. Hence, use of IT in the business of Telstra helps to manage the resources efficiently (Bloom et al. 2014). It improves flexibility of the organization through adoption of any type of situations. On the other hand, understanding demands of the custome rs through effective communication allows the organization to increase revenue of the organization. In addition, as implementation of IT can reduce manual process that helps the organization to reduce cost of labour. Risks for implementing IT in Telstra Tong, Tak and Wong (2015) stated that there are several advantages for using IT in Telstra. However, it brings some limitation in business of the organization. There are several general threats for implementing IT in the business organization. Hardware and software failure like power loss and data corruption can occur for implementing IT in Telstra. In addition, there are scopes to entry for malware that are designed for disrupting operation of the systems in the organization. Viruses can affect overall data security and confidentiality of the business organization. Moreover, human generated errors for wrong processing of data and careless disposal of data can occur that are considered as threats for the organization (Laudon and Laudon 2013). Criminal IT threats are common risks to implement IT in Telstra. In addition, overreliance on security monitoring software can be disrupted in their service and considered as a great risk for implementing IT in the organization (Telstra.com.au, 2017). On the other hand, outpace security is one of the great issues considered in business of the organization. Maintenance and monitoring IT As stated by Gatautis (2015), it is important to have proper maintenance of IT and its application in business of Telstra. The organization follows some measures to maintain the system. They install anti-virus in order to secure the system. In addition, development network follows appropriate protocol that is ensured by the organization. However, maintenance consists of software changes and hardware changes as well as network changes and patches, fixes and cabling. Moreover, mandatory maintenance and monitoring requires to compromise with safety and security of data of the organization, elevates probability for unexpected outage more than 5 % (Lucas et al. 2013). Furthermore, monitoring cloud services can be helpful for the organization to reduce the risk associated with adopting IT in business of the organization. Conclusion From the above discussion, it can be concluded that current business organization needs to adopt changes in order to gain competitive advantages in the business and retain with respective position. As information technology allows organizations to adopt its applications, it becomes one of necessary factors considered for getting success in the market. However, it is required to select the field where IT is needed and analyze the market level competency to survive in the business. There are various advantages for implementing IT in the business. Thus, management of the organization needs to use the technology in effective way. On contrary, risks are also associated with implementation of IT in the business organization. Therefore, it is required to take proper measures in order to minimize the errors and generate risks free applications. References Bloom, N., Garicano, L., Sadun, R., and Van Reenen, J. (2014). The distinct effects of information technology and communication technology on firm organization.Management Science,60(12), 2859-2885. Chae, H. C., Koh, C. E., and Prybutok, V. R. (2014). Information Technology Capability and Firm Performance: Contradictory Findings and Their Possible Causes.Mis Quarterly,38(1), 305-326. Drnevich, P. L., and Croson, D. C. (2013). Information technology and business-level strategy: Toward an integrated theoretical perspective.Mis Quarterly,37(2), 483-509. Gatautis, R. (2015). The impact of ICT on public and private sectors in Lithuania.Engineering Economics,59(4). Gelenbe, E., and Caseau, Y. (2015). The impact of information technology on energy consumption and carbon emissions.Ubiquity,2015(June), 1. Laudon, K. C., and Laudon, J. P. (2013). Management Information Systems 13e. Lee, G., DeLone, W., Tan, M., and Corrales, M. (2014). Special issue on leveraging the IS organization for business value creation. Lucas Jr, H. C., Agarwal, R., Clemons, E. K., El Sawy, O. A., and Weber, B. W. (2013). Impactful Research on Transformational Information Technology: An Opportunity to Inform New Audiences.Mis Quarterly,37(2), 371-382. Orlikowski, W. J., Walsham, G., Jones, M. R., and DeGross, J. (Eds.). (2016).Information technology and changes in organizational work. Springer. Piotrowicz, W., and Cuthbertson, R. (2014). Introduction to the special issue information technology in retail: Toward omnichannel retailing.International Journal of Electronic Commerce,18(4), 5-16. Schryen, G. (2013). Revisiting IS business value research: what we already know, what we still need to know, and how we can get there.European Journal of Information Systems,22(2), 139-169. Schwalbe, K. (2015).Information technology project management. Cengage Learning. Telstra.com.au. (2017).Telstra - mobile phones, prepaid phones, broadband, internet, home phones, business phones. [online] Available at: https://www.telstra.com.au/ [Accessed 21 May 2017]. Tong, C., Tak, W. I. W., and Wong, A. (2015). The Impact of knowledge sharing on the relationship between organizational culture and Job satisfaction: The perception of information communication and technology (ICT) practitioners in Hong Kong.International Journal of Human Resource Studies,5(1), 19. Trainor, K. J., Andzulis, J. M., Rapp, A., and Agnihotri, R. (2014). Social media technology usage and customer relationship performance: A capabilities-based examination of social CRM.Journal of Business Research,67(6), 1201-1208.